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Marwa Kaabour
Oct 23, 20231 min read
Marketing Communications on the Job: An Invaluable Resource by Marwa Kaabour
Thank you, Walid Youssef and team ARB UAE for the kind thoughts. This means a lot. #Teamwork Thank you, Marwa, Marwa Kaabour ☀️ for...
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Marwa Kaabour
Oct 22, 20231 min read
Content Goes Local for Grand Turismo
They say the exhilaration of putting the pedal to the metal can never be expressed enough. ↘ I’m very curious to understand how racers...
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Marwa Kaabour
Oct 22, 20231 min read
Meet & Greet with Social Influencers
It’s quite evident that brands’ collaborations with influencers has become part and parcel of their marketing mix. These partnerships not...
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Marwa Kaabour
Oct 22, 20231 min read
Detaching from Hyperconnectivity
📲 In a hyper-connected world, where the digital realm constantly vies for our attention, I've found the key to truly savoring my time...
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Marwa Kaabour
Sep 25, 20235 min read
The Changing Landscape of Influencer Marketing
I am happy to take part of an outstanding panel discussion on ' Unleashing the Power of Collaboration Between Marketeers and Influencers...
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Marwa Kaabour
Sep 24, 20232 min read
Automation in Logistics
🌍 As E-commerce is rising across the globe, there are some big opportunities for the logistics sector, and along the way, some...
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Marwa Kaabour
Sep 19, 20233 min read
Unleashing the Power of Emotions, Empathy, and Purpose
Connecting with customers has never been more important than it is now. With businesses vying for customers’ attention, the key to...
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Marwa Kaabour
Sep 12, 20231 min read
Will AI take over entry-level jobs ?
As I reminisce about my early career days, the rise of generative AI tools has me pondering their impact on Gen Z's career prospects....
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Marwa Kaabour
Sep 9, 20231 min read
Authors Supporting Authors
I am very thankful to Christina Ioannidis and Ritesh Mohan retailritesh for supporting me on my book journey. Christina Ioannidis is an...
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Marwa Kaabour
Sep 3, 20232 min read
Guests of Book Launch Saana Azzam
I was honored to have the one and only Saana Azzam host my book launch event. During the event Sanaa and I spoke about the inspiration of...
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Marwa Kaabour
Sep 1, 20231 min read
Bookshelf Recommendations
Thank you ArabAd for recommending my book alongside the latest publication of Seth Godin's latest book 'The Song of Significance'. Are...
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Marwa Kaabour
Sep 1, 20231 min read
Did you read Bloomberg's 'Sorry, but LinkedIn is Coll Now?'
☯ Amidst the noise of shifting algorithms and content saturation, LinkedIn is quietly reinventing itself as the platform where...
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Marwa Kaabour
Aug 31, 20232 min read
The future belongs to the curious.
Here is my latest interview with The Marketing Society. I would invite any aspiring senior marketing professional to consider joining the...
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Marwa Kaabour
Aug 31, 20232 min read
VW, Red Bull and Al Masaood leaders join The Marketing Society regional board
I am delighted to be joining The Marketing Society’s regional board of directors alongside industry stalwarts @Anja Petrovski and @Aly...
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Marwa Kaabour
Aug 10, 20232 min read
Why you should read this book ?
Marcoms, one of the most human-centric fields in existence, is unfortunately taught in the most non-human-centric way- well, sometimes....
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Marwa Kaabour
Aug 10, 20232 min read
Should brands disclose if they’re using AI in social media campaigns?
This was the latest industry forum from Campaign Middle East. In my opinion, the answer is a resounding YES. Generative AI has reached...
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Marwa Kaabour
Aug 2, 20232 min read
The Role of Emotion-driven Branding
I am truly inspired to see women breaking barriers and playing a crucial role in shaping brand narratives and influencing consumer...
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Marwa Kaabour
Jul 29, 20231 min read
Will A Legacy Brand Become An Egocentric-brand?
In my book, I delved into cautionary tales surrounding #rebranding efforts driven by knee-jerk reactions to competition or market...
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Marwa Kaabour
Apr 23, 20231 min read
How is the role of marketing evolving?
In recent years, as a result of the pandemic and turbulent economic shifts, the role of marketing has changed, and many marketers have...
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Marwa Kaabour
Apr 23, 20232 min read
Earth Day 2023
Earth Day is no longer a celebratory topical day; it is a day where we need to take any form of action big or small to help remedy the...
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