Marwa Kaabour

Thank you, Walid Youssef and team ARB UAE for the kind thoughts. This means a lot. #Teamwork Thank you, Marwa, Marwa Kaabour ☀️ for...

They say the exhilaration of putting the pedal to the metal can never be expressed enough. ↘ I’m very curious to understand how racers...

It’s quite evident that brands’ collaborations with influencers has become part and parcel of their marketing mix. These partnerships not...

📲 In a hyper-connected world, where the digital realm constantly vies for our attention, I've found the key to truly savoring my time...

I am happy to take part of an outstanding panel discussion on ' Unleashing the Power of Collaboration Between Marketeers and Influencers...

🌍 As E-commerce is rising across the globe, there are some big opportunities for the logistics sector, and along the way, some...

Connecting with customers has never been more important than it is now. With businesses vying for customers’ attention, the key to...

As I reminisce about my early career days, the rise of generative AI tools has me pondering their impact on Gen Z's career prospects....

I am very thankful to Christina Ioannidis and Ritesh Mohan retailritesh for supporting me on my book journey. Christina Ioannidis is an...

I was honored to have the one and only Saana Azzam host my book launch event. During the event Sanaa and I spoke about the inspiration of...

Thank you ArabAd for recommending my book alongside the latest publication of Seth Godin's latest book 'The Song of Significance'. Are...

☯ Amidst the noise of shifting algorithms and content saturation, LinkedIn is quietly reinventing itself as the platform where...

Here is my latest interview with The Marketing Society. I would invite any aspiring senior marketing professional to consider joining the...

I am delighted to be joining The Marketing Society’s regional board of directors alongside industry stalwarts @Anja Petrovski and @Aly...

Marcoms, one of the most human-centric fields in existence, is unfortunately taught in the most non-human-centric way- well, sometimes....

This was the latest industry forum from Campaign Middle East. In my opinion, the answer is a resounding YES. Generative AI has reached...

I am truly inspired to see women breaking barriers and playing a crucial role in shaping brand narratives and influencing consumer...

In my book, I delved into cautionary tales surrounding #rebranding efforts driven by knee-jerk reactions to competition or market...

In recent years, as a result of the pandemic and turbulent economic shifts, the role of marketing has changed, and many marketers have...

Earth Day is no longer a celebratory topical day; it is a day where we need to take any form of action big or small to help remedy the...