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About the Author
Marwa Kaabour has over 25 years of experience leading marketing and communications for global brands. She has established marcomms departments for conglomerates and government entities from scratch several times in multiple fields.
She was named Marketing Changemaker of 2021 by Campaign ME, and one of LinkedIn’s Most Engaged Marketers. She was selected as the UAE’s Highly Commended Female Marketing Leaders by the Women in Marketing Institution in London. She also received Best CMO and Best Leader awards from elite companies in the UAE.
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